SEO Performance Gap Analysis

A comprehensive gap analysis covers four dimensions: keyword gaps (terms competitors rank for that you don't), content gaps (topics with proven search demand that you haven't covered), technical gaps (site speed, crawlability, mobile optimization differences), and authority gaps (backlink profile comparison). Each gap comes with a specific recommendation and priority level based on potential traffic impact.

Analyzing 2–3 direct competitors gives the best results. One competitor shows you bilateral gaps; three competitors reveal industry-wide patterns and help distinguish between competitor-specific advantages and table-stakes requirements for your niche. More than three adds diminishing returns and makes the analysis harder to prioritize.