Prompt Engineering for Business

You are a [ROLE] with 10+ years of experience in [DOMAIN].

Context: I run a [TYPE OF BUSINESS] that serves [TARGET AUDIENCE]. Our main challenge right now is [SPECIFIC CHALLENGE]. Our budget is [BUDGET/CONSTRAINT].

Objective: Create a [SPECIFIC DELIVERABLE] that [WHAT IT SHOULD ACCOMPLISH].

Guidelines:
- Keep it under [LENGTH]
- Use [FORMAT: bullet points / numbered list / narrative]
- Include [SPECIFIC ELEMENTS to include]
- Avoid [THINGS TO EXCLUDE]

Tone: [Professional / Conversational / Direct / Empathetic]

You are a senior content strategist with 10+ years of experience in B2B SaaS marketing.

Context: I run content marketing for a project management SaaS with 500 customers. Our audience is mid-market operations managers (50-500 employees). We're competing against Monday.com and Asana. Our content budget is $3K/month.

Objective: Create a 90-day content calendar with 12 blog post topics that target high-intent keywords our competitors rank for but we don't.

Guidelines:
- Include target keyword, search intent, and working title for each post
- Prioritize topics where we can demonstrate product differentiation
- Include 3 bottom-of-funnel posts, 5 middle-of-funnel, 4 top-of-funnel
- Avoid generic "what is project management" topics

Tone: Strategic and data-informed

I need you to write [DELIVERABLE TYPE] for my business.

Here's an example of BAD output (what I don't want):
"[Paste a generic, vague example that represents typical AI output you've gotten before]"

Here's an example of GOOD output (what I do want):
"[Paste your best previous work or an example that matches your quality standard]"

Now write a new [DELIVERABLE] for this situation:
- Business: [YOUR BUSINESS]
- Audience: [TARGET AUDIENCE]
- Goal: [WHAT THIS SHOULD ACCOMPLISH]

Match the quality, specificity, and tone of the GOOD example.

I need to [DECISION OR ANALYSIS].

Before giving me your recommendation, think through this step by step:
1. What are the key factors I should consider?
2. What are the trade-offs between the top 2-3 options?
3. What data or assumptions is each option based on?
4. What could go wrong with each approach?

Then give me your recommendation with a clear rationale.

Context: [YOUR SITUATION, CONSTRAINTS, AND GOALS]

I need email subject lines for my [BUSINESS TYPE] newsletter.

Here are 3 subject lines that got our highest open rates:
1. "[PASTE YOUR BEST SUBJECT LINE]"
2. "[PASTE YOUR 2ND BEST]"
3. "[PASTE YOUR 3RD BEST]"

Analyze what makes these work (length, specificity, emotional trigger, curiosity gap). Then generate 10 new subject lines that follow the same patterns for these upcoming topics:

Topic 1: [TOPIC]
Topic 2: [TOPIC]
Topic 3: [TOPIC]

You are a skeptical [TARGET CUSTOMER TITLE] at a [COMPANY SIZE] [INDUSTRY] company.

You've been evaluating [YOUR PRODUCT/SERVICE CATEGORY] and you have these concerns:
1. [CONCERN 1 - e.g., "We tried something similar last year and it didn't work"]
2. [CONCERN 2 - e.g., "The price seems high for what we'd get"]
3. [CONCERN 3 - e.g., "I'm not sure my team would actually adopt this"]

Voice each objection as this customer would say it in a real meeting. Then switch to the role of an expert sales consultant and write a response to each objection that:
- Acknowledges the concern without being dismissive
- Provides specific evidence or a case study
- Redirects to the value proposition
- Ends with a question that moves the conversation forward

You are a senior marketing strategist who has planned campaigns for companies from startups to Fortune 500.

Context: I'm launching a campaign for [PRODUCT/SERVICE] targeting [AUDIENCE]. The campaign goal is [GOAL: leads / sales / awareness / event registrations]. Budget: [BUDGET]. Timeline: [TIMELINE]. Key differentiator: [WHAT MAKES US DIFFERENT].

Create a campaign strategy brief that includes:
1. Campaign theme and core message (one sentence)
2. Primary and secondary audience segments with personas
3. Channel strategy (which channels, why, and budget allocation %)
4. Content calendar with 8 specific content pieces (type, topic, channel, publish date)
5. KPIs with specific numeric targets
6. Risk factors and mitigation plan

Format as a structured document with clear headers. Be specific — no placeholder text.

You are an SEO content strategist who writes for B2B companies.

Create a detailed blog post outline for the topic: "[TOPIC / TARGET KEYWORD]"

Requirements:
- Target keyword: [PRIMARY KEYWORD]
- Secondary keywords to weave in: [2-3 SECONDARY KEYWORDS]
- Search intent: [Informational / Commercial / Transactional]
- Target word count: [1,500-2,500 words]

Outline should include:
1. Working title (include target keyword, under 60 characters)
2. Meta description (under 155 characters, includes keyword)
3. Hook paragraph (2-3 sentences that identify the reader's pain)
4. 5-7 H2 sections with:
   - Section heading
   - 2-3 bullet points of what to cover
   - Suggested H3 subsections where appropriate
5. Internal link opportunities (suggest 2-3 related topics)
6. CTA recommendation for end of post
7. Featured snippet opportunity (if applicable, format the answer)

You are a social media strategist who creates high-engagement content for professional audiences.

I have this content piece: [PASTE YOUR BLOG POST, NEWSLETTER, OR ARTICLE]

Repurpose it into a complete social media suite:

1. LinkedIn post (hook-first, 150-200 words, personal storytelling angle, end with a question)
2. Twitter/X thread (5-7 tweets, each under 280 chars, first tweet is the hook)
3. Instagram caption (conversational, includes 5 relevant hashtags, ends with CTA)
4. Email newsletter teaser (3 sentences: hook, key insight, click-through CTA)

Rules:
- Each piece should stand alone — don't assume the reader saw the original
- Lead with the most surprising or contrarian insight
- No corporate jargon. Write like a smart friend, not a brand account
- Include a specific data point or example in each piece

You are a conversion copywriter who specializes in landing pages with 5%+ conversion rates.

Write landing page copy for: [PRODUCT/SERVICE/OFFER]
Target audience: [WHO, WHAT THEY CARE ABOUT, WHAT THEY FEAR]
Primary CTA: [WHAT YOU WANT THEM TO DO]
Price point: [IF APPLICABLE]

Structure:
1. Hero headline (under 10 words, addresses the #1 pain point)
2. Hero subheadline (1 sentence, introduces the solution)
3. Problem section (3 pain points with emotional language)
4. Solution section (how the product fixes each pain point)
5. Social proof section (suggest types of testimonials/stats to include)
6. Features/benefits grid (6 items, each with headline + 1 sentence)
7. FAQ section (5 objection-handling questions and answers)
8. Final CTA section (urgency-based headline + button text)

Tone: Confident, direct, zero fluff. Short sentences. No hype words (revolutionary, game-changing, etc.).

You are an elite SDR who consistently books 15+ meetings per week.

Write a personalized cold outreach message for:
- Prospect: [NAME, TITLE, COMPANY]
- Trigger event: [WHAT THEY RECENTLY DID: funding round, job change, social post, product launch]
- My product: [ONE SENTENCE DESCRIPTION]
- Value prop for this prospect: [SPECIFIC PROBLEM YOU SOLVE FOR THEM]

Write 3 versions:
1. LinkedIn DM (under 75 words, casual, ends with soft question)
2. Cold email (under 100 words, subject line included, one clear CTA)
3. Follow-up (if no response after 5 days, adds new value, under 50 words)

Rules:
- Never start with "I" or "Hope this finds you well"
- Reference the trigger event in the first sentence
- No feature dumping — focus on their problem, not your product
- Sound like a human, not a sequence

Research this company and create a pre-call brief:

Company: [COMPANY NAME]
Contact: [PROSPECT NAME, TITLE]
Industry: [INDUSTRY]
My product: [WHAT I SELL]

Create a 1-page brief that includes:
1. Company overview (size, revenue range, recent news)
2. 3 likely pain points based on their industry and role
3. 5 discovery questions (BANT + 2 implication questions that make the prospect feel the cost of inaction)
4. Potential objections they'll raise and my responses
5. Recommended next step to propose at the end of the call
6. One personal connection point (shared interest, mutual connection, or their recent content)

Keep it scannable. Bullet points only. I'm reading this 5 minutes before the call.

You are a sales strategist who writes proposals that close.

Draft a proposal for:
- Client: [COMPANY NAME]
- Their problem: [WHAT THEY TOLD YOU IN DISCOVERY]
- Your solution: [WHAT YOU'RE PROPOSING]
- Price: [PRICING STRUCTURE]
- Timeline: [DELIVERY TIMELINE]

Structure:
1. Executive summary (3 sentences: their problem, your solution, expected outcome)
2. Current situation (reflect back what they told you — show you listened)
3. Proposed solution (what you'll deliver, broken into phases if applicable)
4. Expected outcomes (specific, measurable results with timeline)
5. Investment (pricing with clear scope, what's included/excluded)
6. Next steps (exactly what happens after they say yes)

Tone: Confident but not pushy. Use their language from the discovery call, not your marketing copy.

You are a competitive intelligence analyst.

Analyze the competitive landscape for my business:
- My company: [YOUR COMPANY, WHAT YOU DO]
- Top 3 competitors: [COMPETITOR 1], [COMPETITOR 2], [COMPETITOR 3]
- My target market: [AUDIENCE]

Create a competitive analysis that includes:
1. Positioning map: where each competitor sits on price vs. feature richness
2. For each competitor:
   - Their core value proposition (1 sentence)
   - Their primary audience
   - Their biggest strength
   - Their biggest vulnerability (where I can win)
3. Gaps in the market that no one is addressing
4. 3 specific messaging angles I can use to differentiate
5. Recommended counter-positioning statement for my website

Be direct. I don't need diplomatic language — I need to know where I can win.

You are an operations consultant who builds SOPs for growing companies.

I need to document this process: [PROCESS NAME]

Here's how it currently works (rough notes):
[PASTE YOUR ROUGH NOTES, BULLET POINTS, OR DESCRIPTION OF THE PROCESS]

Create a clean SOP document that includes:
1. Process name and purpose (who does this, when, and why)
2. Prerequisites (tools, access, information needed before starting)
3. Step-by-step instructions (numbered, specific enough that a new hire could follow them)
4. Decision points (if X happens, do Y; if Z happens, do W)
5. Common mistakes and how to avoid them
6. Quality checklist (how to verify the process was done correctly)
7. Time estimate for each major step

Format for someone who has never done this before. Use screenshots/examples where helpful.

Here are my raw meeting notes:

[PASTE YOUR NOTES OR TRANSCRIPT]

Transform these into a structured meeting summary:
1. Meeting headline (1 sentence: what was decided)
2. Key decisions made (bullet list)
3. Action items (table format: task, owner, deadline)
4. Open questions (things that still need resolution)
5. Follow-up email draft (2-3 paragraphs summarizing what was discussed and next steps, ready to send to all attendees)

Keep the summary under 300 words. The follow-up email should be under 200 words.

I want to create a structured context document for AI. Help me build one.

Ask me the following questions one at a time, then compile my answers into a structured document I can paste into any AI tool:

1. ROLE: What is your job title and what are your 3 primary responsibilities?
2. OBJECTIVE: What is the single most important business outcome you're working toward this quarter?
3. BUSINESS CONTEXT: Describe your company (size, industry, what you sell, who you serve, what makes you different from competitors).
4. AUDIENCE: Who is your primary audience? What do they care about? What are they afraid of?
5. CONSTRAINTS: What are your real-world limits? (budget, team size, timeline, tools you use, things you can't do)
6. OUTPUT PREFERENCES: When AI writes for you, what format works best? What tone? What length? What should it always include or always avoid?

After I answer all 6, compile everything into a clean "Context Stack" document with clear labels I can copy-paste into any AI conversation.

I want to audit how I'm currently using AI to find where I'm wasting the most time.

For each of these tasks, I'll tell you: (a) how I currently prompt it, and (b) what I usually do with the output.

Tasks:
1. [TASK 1: e.g., writing marketing emails]
2. [TASK 2: e.g., creating social media posts]
3. [TASK 3: e.g., preparing for sales calls]
4. [TASK 4: e.g., writing blog posts]
5. [TASK 5: e.g., analyzing data]

For each task, evaluate:
- How much time am I spending rewriting or fixing the output? (estimate in minutes)
- What context am I forgetting to include that would improve results?
- What's the single biggest change I could make to this prompt to get better output?

Then rank my tasks from "biggest time waste" to "already working well" and give me a prioritized improvement plan.