In a world where more and more businesses are using AI to automate their content marketing, it's important to find ways to make your writing stand out. After all, you want your readers to feel like they're reading something written by a real person, not a machine. Fortunately, there are a few simple tricks you can use to give your AI-written content a personal touch. Here are 10 of them:
Use the first-person point of view.
When you're writing for a business, it can be easy to default to a third-person point of view. However, using the first person can make your writing feel more personal and relatable. For example, instead of saying "Our software is the best on the market," try "I've used a lot of different software programs, and ours is the best."
Use contractions.
Another way to make your writing sound more personal is to use contractions like "I'm," "you're," and "we're." Formal writing often avoids contractions, but it can help your AI-written content sound more natural and conversational. Just be careful not to overdo it; too many contractions can make your writing sound unprofessional.
Use active voice.
In general, active voice is more engaging than passive voice. For example, "We increased sales by 10% last quarter" is more interesting than "Sales increased by 10% last quarter." When you're using AI to write your content, be sure to set it up so that it defaults to using active voice whenever possible.
Use short sentences.
Long, complicated sentences are difficult for people to read, especially when they're coming from a computer screen. To make your content more readable (and therefore more personal), break up your sentences into shorter, simpler ones. Not only will this make your content easier for people to understand, but it will also give it a more conversational tone.
Use informal language.
Informal language is another way to make your content sound more personal and relatable. For example, instead of saying "The data indicates that our product is superior," try "Looks like our product is better than the competition." Again, just be careful not to overdo it; too much information can make your writing sound unprofessional or even juvenile.
Use emojis judiciously 😉
Emojis are a great way to add personality to your writing without sounding unprofessional—as long as you use them sparingly and in appropriate contexts, that is. For example, adding an emoji at the end of a sentence can help soften the blow of bad news or deliver criticism more gently. Just be sure not to go overboard; one or two emojis per piece should suffice.
Address the reader directly.
Instead of saying "Customers who use our product tend to be satisfied," try "If you use our product, you'll be satisfied." Addressing the reader directly makes your content feel warmer and more human—exactly what you want when you're trying to create personal connections with your readership.
Use storytelling.
People love stories—which is why incorporating them into your marketing content can help make it feel more personal. When you're using AI to write your content, look for opportunities to weave in stories that will engage readers on an emotional level. For example, if you're selling a product that helps people save time, you could tell the story of how one of your customers was able to use that extra time to spend with her family. Stories like these help create an emotional connection with readers, which in turn makes them more likely to remember y our brand when they need y our product or service.
Ask questions.
Asking questions is another great way to engage y our readers on a personal level. When you ask questions, you invite your readers to interact with your content on a deeper level, which can help forge stronger connections. Just be sure to avoid yes/no questions, as they often can come across as leading or condescending. Instead, try to ask open-ended questions that encourage thoughtful responses.
Be yourself!
Last but not least, one of the best ways to make y our AI-written content more personal is to simply be yourself! Write like you would talk to someone in real life, and don't worry about sounding too formal or perfect. The goal is to create content that feels like it's coming from a real person — because, at the end of the day, that's exactly what y our readers want.
Conclusion
By following these 10 simple tips, you can easily give your AI-written content a personal touch that will help forge stronger connections with your readership—and ultimately boost sales and conversions for your business!
